The Website Copywriting Guide
I've been there what feels like a thousand times: You're cruising through the beginning stages of a web project.
Branding: √
Wireframes: √
Questionnaires: √
Photos: √
Web Copy: ...crickets
What is it about writing website copy that is SO deceptive? No matter how much of a heads-up you give to clients, they are always confident that they can deliver, and you are always ...waiting.
While the dream scenario is for your client to hire a professional copywriter, I finally came to terms with two things:
1) Most people don’t expect to need a copywriter.
2) It's not always in the budget.
Enter: The Website Copywriting Guide
After years of enduring the biggest pain-point in my projects, I bit the bullet and made this guide. It's a customizable, comprehensive outline for writing, storing, and collaborating throughout a web design project's copywriting portion.
★★★★★
"The Website Copywriting Guide is a freaking work of genius. Every web designer's least favorite part of their job is getting content on time, and this absolutely solves all of my problems. It's customizable to easily make on-brand and so easy to use from a client and designer perspective, making collaborative seamless for once. This guide is worth SO MUCH and added so much value to my client deliverables and process literally overnight. Don't wait on this— you'll get your timelines back and your clients will adore you."
Lydia Kerr. | Owner of Telltale Design Co
The guide covers:
❏ Home Page
❏ About Page
❏ Portfolio Page
❏ 3 Highlighted Project Pages
❏ FAQ Page
❏ Blog Landing page
❏ Process Page
❏ Inquiry Forms
❏ Extra Snippets Page
❏ Three Bonus Pages
Each section is outlined with simple prompts, explains the copy's purpose on the site, and is pre-filled with example copy from Meden Studio's own website.
The guide covers:
❏ Home Page
❏ About Page
❏ Portfolio Page
❏ 3 Highlighted Project Pages
❏ FAQ Page
❏ Blog Landing page
❏ Process Page
❏ Inquiry Forms
❏ Extra Snippets Page
❏ Three Bonus Pages
Each section is outlined with simple prompts, explains the copy's purpose on the site, and is pre-filled with example copy from Meden Studio's own website.
No more "holding place" copy for newsletter blocks and submit buttons, only to have the client see it and come up with custom copy on the spot. The guide covers it ALL before you even start building the site.
Easily customize the guide with colors and fonts, incorporate your branding, and plug in your own copy examples.
Do I have to be a web designer to use this guide?
Nope! Most people who are using this guide are clients of web designers. Maybe you're taking your website into your own hands and need guidance on where to begin with the copy. This is for you.
I thought I had my copy all figured out.
As I built this outline, I ended up having to write more copy for my website. The guide helped me identify holes in my own copy, and it will do the same for you.
✓
Copywriter Approved
A professional copywriter has approved the Website Copy Guide. They even shared that the guide helped them identify where their website lacked copy! It does its job, friends.
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What It’s Not
The goal of this guide is NOT to replace a copywriter. Hear this. This guide bridges the gap for those needing guidance with their website copy, but are not ready to hire a copywriter.
And the best part?
★★★★★
Morgan Franzon. | Owner of Lagom Creative
FAQs
+ What format is the guide?
The guide itself is a Google Doc. Whenever you purchase the guide, you'll receive a PDF with download instructions and guidance on best use practices.
+ Why Google Docs?
Google Docs is the most readily available, collaborative document experience. It's free, easy to use, and storage is cloud-based, meaning you and your clients can access the guide anywhere, anytime.
+ Do I have to be a web designer to use this guide?
Nope! Most people who are using this guide are clients of web designers. Maybe you're taking your website into your own hands and need guidance on where to begin with the copy. This guide will be your best friend!
+ What type of projects is this helpful for?
While the guide is specifically designed for Website Copy, you'll find that it helps users identify key brand phrases. Consistent messaging across all business platforms reinforces a brand, making the guide a helpful tool for social networking of any kind.
+ Is there a limit on how many clients can use the guide?
The current license does not contain restrictions on the number of users. This is truly the best value the guide will ever be!
+ Can I customize it with my branding?
Absolutely! After purchase, the guide is 100% yours to customize and edit to best serve you and your clients.
+ Does the guide grant me access to a copywriter?
While copywriting services are not immediately available through the guide, I am happy to recommend trusted copywriters I've partnered with in the past.
Didn't see your question answered? I gotchu.
Due to the digital nature of this product, refunds are not available.