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What is this?

Lax & Launch is a collaborative brand launch experience I offer to my clients.

It centers around the belief that everything we feel and think on the inside is expressed on the outside, both good and bad. Whenever we care about the success of something, there’s a healthy amount of stress or pressure associated with that thing. While I know this to be normal (and even good!), I also believe that launching something new is the perfect time to reflect on our journeys with our work. Every big step in our businesses should begin with why we started doing our work in the beginning.

My goal is to help you share your next steps with your people with clarity, resources, and the best state of mind.

This is where Lax & Launch comes in. I’ve created this process to be an intentional launch time that is focused on rest, relaxation, and gratitude for our work. We choose a date and time to launch the project and I’ll create the social media materials we’ll need. Clients choose their level of involvement, but I ask that they do something that feels like self care to them in the 30 minutes prior to our launch. This often looks different for everyone, but it could be having a glass of wine or a cup of tea, journalling, taking time to breathe, or even going on a run––everyone is different! During the lax time (which I participate in too!), I ask that we separately meditate on gratitude, why we do this work, and what we’re thankful for in our businesses.

This is all about setting time aside to get into your best headspace.

Once it’s time to launch, we’ll do so together by sharing the final product of our work on social media at the same time. It’s important to me that my clients know that I am in this journey with them until the end, guiding and celebrating their successes every step of the way. Lax + Launch has been such a gift to me and my former clients and it’s always an honor to party it out until the end. 

Is this required?

Nope! This isn’t a requirement in any way and I don’t expect participation. I simply offer this as an option and it’s been a blast so far! If the Lax + Launch process isn’t your thing, I am still more than happy to provide you with a social graphic to clearly share your project with your people.

 How it all started:

I rebranded my business in 2019. It was a stressful time of life, a lot of grinding it out with work, and uncertainty about the future. After working tirelessly, I completed my rebrand and website design. I was ready to launch, but it felt so bittersweet. I had worked so hard and the moment was HERE. But instead of jumping right in with my launch, I had a moment where I felt like I needed to take some deep breaths, treat myself, and more than anything just pause before I hit “post.” So I took a bubble bath, did an eye mask, and poured a glass of wine. I launched in my bath robe, eye masks still on, just feeling grateful for this work and a little pampered.

At that time, I didn’t know that I had just participated in my first ever Lax & Launch, but I knew it felt right. Prior to this moment, every experience I ever had launching something into the world was a daunting, stressful, hands-shaking experience. It was “go-mode,” it was waiting to hear that there was an issue, it never felt good enough. Something clicked that February night and all I knew is that I wanted to offer this to my people.