Pacific Free is an up-and-coming photography business run by Vanessa Pranger. Vanessa reached out to me for a logo design and branding vision. Based in California, she has a boho heart and a love for rich earthy tones. The guiding words for this project were: boho, earthy, organic, adventurous. Boho was a big factor in the design, and inspired the moon, lotus feature, and draping vines. Vanessa was a joy to work with and the moment her site is up, we'll share a link!